Victoria and Albert Museum, London (UK)
Abstract : You are invited to the final project conference for The Enterprise of Culture, a three-year European collaborative research project investigating international structures and connections in the fashion industry since 1945.
Fashion is often studied from a purely theoretical perspective, from a costume history or dress history viewpoint or from a popular media-driven vantage point.
The Enterprise of Culture breaks new ground, using the fashion business to examine how various types of cultural encounters – between ‘core’ fashion cities such as Paris and London and ‘peripheral’ areas such as Sweden and Scotland, between style labs and the high street, and between fibre makers, clothing manufacturers and retailers – stimulated innovation and created a new and competitive industry.
This one day event showcases exciting new research undertaken by the Enterprise of Culture project team and offers an insight into the European fashion industry around the world, looking at topics such as influential brands from Biba and Mary Quant to today’s H&M, Italian fashion and the role of the department store buyer, Scottish tartan and tweed, the international reach of British textiles, luxury and fashion.
Speakers include representatives from the V&A, the Centre for Business History Stockholm, the Yorkshire Fashion Archive, the fashion industry and researchers from the universities of Leeds, Oslo, Newcastle, Erasmus Rotterdam, Heriot Watt and St Andrews.
To see more, view full program, and register, click here